# Campaign Module ( inside a campaign)

## Campaign Module – Full Detail View

### Entry: Campaigns Tab → Click on Any Campaign

When a user clicks on an existing campaign, the system routes them based on the **campaign type**:

<table id="bkmrk-campaign-type-redire"><tbody><tr><th>Campaign Type</th><th>Redirects To</th></tr><tr><td>AI Campaign</td><td>Campaign Tab</td></tr><tr><td>Manual Campaign</td><td>Leads Tab

</td></tr></tbody></table>

Once inside a campaign, users are presented with a structured interface that includes several functional tabs. These tabs form the control center for managing the lifecycle of a cold email campaign from creation to tracking outcomes.

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</div>## Campaign Dashboard – Tab Overview

Each campaign consists of the following five core tabs:

<table id="bkmrk-tab-name-purpose-ana"><tbody><tr><td>Tab Name</td><td>Purpose</td></tr><tr><td>Analytics</td><td>Visualizes campaign performance and response metrics</td></tr><tr><td>Leads</td><td>Interface to upload, manage, and monitor lead recipients</td></tr><tr><td>Campaign</td><td>The main editor for configuring email steps and sequences</td></tr><tr><td>Schedule</td><td>Controls campaign launch timing, time zone, and delivery schedule</td></tr><tr><td>Settings</td><td>Technical and safety configurations like bounce rules, sender logic</td></tr></tbody></table>

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/HPH16IbIwT2VnJGa-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/HPH16IbIwT2VnJGa-image.png)

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</div>## Campaign Tab – Email Sequence Builder

This is the centerpiece for campaign setup. It allows:

- Adding **unlimited steps** in the email sequence.
- Each step has configurable delays (e.g., *"Send Step 2 after 3 days"*).
- Drafting subject lines and content for each step.
- Option to personalize with variables (e.g., {{first\_name}}, {{company}}).
- Rich text editor for formatting.

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/2ERry4DkL1VW1AHZ-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/2ERry4DkL1VW1AHZ-image.png)

### AI Variation Generator

An optional tool available inside the Campaign tab that enhances email copy using AI.

**Step 1: Input Requirements**

- Product or service description
- Target audience details
- Pain points being addressed
- Value proposition
- Email subject line

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/ejsrABIhj68oOtM2-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/ejsrABIhj68oOtM2-image.png)

**Step 2: Control Sliders**

- **Creativity**: Conservative to Creative
- **Urgency**: Relaxed to Urgent
- **Tone**: Formal to Casual
- **Style**: Professional to Conversational

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/lhTRenfTkpprA6hN-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/lhTRenfTkpprA6hN-image.png)

AI will return multiple copy variations that the user can preview, edit, and insert.

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</div>## Leads Tab – Uploading and Managing Recipients

The Leads tab is used to define the recipients for your campaign.

- Upload a list of email leads using a CSV file.
- Drag &amp; drop file support included.

### Lead Duplication Control

- **Checkbox**: `Prevent duplicate leads across all campaigns`
- When checked, the system checks for any existing lead email across all other campaigns.
- Duplicate leads will be skipped during upload.

### Lead Metrics Displayed

- **Total leads uploaded**
- **Sequence started**
- **Unsubscribed**
- **Bounced**
- **Sequence completed**

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/lzgizldJcN1jcJzg-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/lzgizldJcN1jcJzg-image.png)

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/pEYr7TbaczrGGAe5-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/pEYr7TbaczrGGAe5-image.png)

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/psl50rYmAiq8CSoK-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/psl50rYmAiq8CSoK-image.png)

### Lead Management

- View and manage uploaded leads
- Search, sort, and filter leads
- View delivery status for each contact

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/AooXqhYRmBG0wGs7-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/AooXqhYRmBG0wGs7-image.png)

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</div>## Schedule Tab – Timing &amp; Delivery

Defines when and how emails are sent.

- **Campaign Start Date**: Set a delay to launch later.
- **Time zone**: Default is `America/New York (EDT)`, but can be changed.
- **Sending Days**: Choose which weekdays to send emails (default: Mon–Fri).
- **Sending Hours**: Default window is 9 AM–5 PM. Fully customizable.

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/Roj4V9yC5z7bFjnm-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/Roj4V9yC5z7bFjnm-image.png)

Emails will only be sent within the defined hours on active days.

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</div>## Analytics Tab – Performance Metrics

Gives a detailed view of how the campaign is performing.

- **Open Rate**: Percentage of recipients who opened the email.
- **Click Rate**: Percentage of recipients who clicked a link.
- **Reply Rate**: Percentage of replies received.
- **Bounce Rate**: Emails that were undeliverable.
- **Unsubscribed**: Number of users who opted out.

Graphs, bar charts, and tables are used to visualize trends.

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/p552FwDBjAw6hDvR-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/p552FwDBjAw6hDvR-image.png)

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</div>[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/7y4LLQWdNprhBqpl-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/7y4LLQWdNprhBqpl-image.png)

## Settings Tab – Technical Controls

This section manages all advanced configurations for a campaign.

[![image.png](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/scaled-1680-/1zWdpcQWuW9MOT2b-image.png)](https://internal-docs.parakeet.io/uploads/images/gallery/2025-06/1zWdpcQWuW9MOT2b-image.png)

### Accounts To Use

- Select one or more connected email addresses to send emails from.

### Stop Sending Emails On Reply

- When enabled, stops all future steps if a reply is received from the lead.

### Open Tracking

- Track whether recipients opened the email.

### Delivery Optimization

- Choose to send emails in text-only format (HTML fallback).

### Use Signatures From Gmail

- When enabled, uses the sender’s Gmail signature if connected via Google OAuth.

### Combined Daily Limit

- Maximum number of emails sent per day across all selected sending accounts.

### Custom Tags

- Tag the campaign with custom labels for internal filtering and reporting.

### Sending Pattern

- **Time Gap Between Emails**:
    
    
    - Minimum Time (in minutes)
    - Random Additional Time (in minutes)
- **Optional Features**:
    
    
    - Prioritize new leads over follow-ups
    - Stop campaign for a company on reply
    - Stop sending on auto-reply
    - Click tracking
    - Insert unsubscribe link header

### CC

- Add CC addresses (comma-separated) for receiving a copy of each campaign email.

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</div>## Routing Logic Summary

<table id="bkmrk-action-user-lands-on"><tbody><tr><td>Action</td><td>User Lands On</td></tr><tr><td>Click on AI-generated campaign</td><td>Campaign tab</td></tr><tr><td>Click on manually created campaign</td><td>Leads tab</td></tr><tr><td>View existing campaigns</td><td>Campaign summary dashboard</td></tr><tr><td>Create new campaign (manual)</td><td>Starts from campaign naming → Leads tab</td></tr><tr><td>Create new AI campaign</td><td>Follows website → ICP → campaign builder flow</td></tr></tbody></table>